Ad ROI tracking
See which ad actually made you money.
Spend from Meta and Google, joined to the leads that landed and the orders they paid. Wins go back to Meta CAPI and Google so they find more buyers like these.
30-day free trial · Nothing charged for 30 days · Cancel anytime
Campaigns, last 7 days
Spend₹48,200
Leads312
Revenue₹3.1L
Purchases sent back to Meta CAPI and Google
In the product
Spend against revenue, in the real app
Watch the 58-second film: Which ad actually made you money?
Your ads manager says 1,310 leads. Your bank account disagrees. Follow every lead from click to call to Razorpay payment, pause the 0.61× loser, and drill into the 7.10× winner.
Find the losing campaign and pause it
Spend, leads, wins, revenue and ROAS for every Meta and Google campaign in one table, with pause and stop controls on each row.
Recorded in the Supersei app. Names and amounts are sample data.
What you get
From ad spend to collected revenue
See what every rupee of ad spend brought back, and send the wins back to the ad platforms.
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Spend-to-revenue dashboard
Meta and Google Ads spend joined to leads and revenue for true ROAS and CPL, per campaign.
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Meta CAPI and Google Enhanced Conversions
Lead and purchase events go back to the ad platforms so they find more buyers.
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Audiences that build themselves
Recent leads, won customers and churned accounts sync to Meta Custom Audiences and Google Customer Match.
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UTM and click-ID capture
Every fbclid, gclid and UTM tag is stored on the lead for end-to-end attribution.
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Website pixel
Track page views, scroll depth and form submits, and stitch anonymous visitors to leads the moment they fill a form.
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Pause or resume campaigns
Stop a losing campaign from inside the CRM.
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AI
Ads Studio (beta)
AI researches competitors, writes copy, designs creatives and sets targeting. Campaigns publish to Meta paused, only after your approval.
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AI
Google Business Profile reviews
Sync reviews, draft replies with AI and publish them, and see profile metrics.
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Instant WhatsApp after a form fill
An automatic WhatsApp message reaches new website leads within minutes.
How it works
Proof your marketing team can defend
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01
Connect the ad accounts
Meta and Google Ads spend syncs into Supersei next to your leads.
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02
Every lead keeps its source
UTM tags, fbclid and gclid stay on the lead from the first click.
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03
Revenue joins the spend
Paid orders tie back to the campaign, for ROAS, CPL, CPA and revenue in one row.
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04
Wins go back to the platforms
Purchases flow to Meta CAPI and Google Enhanced Conversions, so the next rupee is smarter.
Pricing
Attribution on Growth, full proof on Scale
Meta and Google lead ads with attribution come with Growth at ₹1,999/seat a month. Ad-spend sync, audiences, conversions and marketing attribution reports come with Scale at ₹2,999/seat a month. Billed annually, GST extra.
FAQ
Ad ROI tracking questions
Something else? Write to us or book a demo.
Meta (Facebook and Instagram) and Google Ads, with GA4 alongside. The website pixel also forwards events to GA4, Meta Pixel and Clarity.
Every fbclid, gclid and UTM tag is stored on the lead. Lead-ad leads arrive tagged with the campaign, ad and form.
Yes. Lead and purchase events go back through Meta CAPI and Google Enhanced Conversions so the platforms find more buyers like the ones who paid.
More than 15 marketing KPIs in one row, including spend, CPL, CPA, revenue and ROAS, per campaign.
Spend on the ads that pay you back.
Connect Meta and Google on a live demo and see spend, leads and revenue line up by campaign.
Nothing charged for 30 days · Cancel anytime · GST invoice