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Playbook 04 · WhatsApp CRM & Commerce

WhatsApp Business API vs. Personal WhatsApp QR: Building a Shared Inbox That Closes Mid-Chat

When to use the official WhatsApp Business API, when to link existing rep numbers via QR, and how to collect Razorpay payments with GST inside the thread.

1-min readPublished Updated By the Supersei team

In India, WhatsApp is where deals are negotiated, brochures are read, and family or finance decision-makers are looped in. Yet most businesses force a false choice between an rigid template-only BSP tool or chaotic personal phones that managers cannot see.

  • Official WhatsApp Business API: Best for instant ad-lead welcome messages, verified green-tick branding, bulk approved campaign broadcasts with automatic STOP/START opt-out handling, and live delivery/read ticks.
  • Personal WhatsApp via QR: Best when senior relationship managers already have active buyer threads on their business SIMs. One QR scan streams those chats into the shared CRM timeline without losing history.
  • Mid-chat Razorpay links: Instead of emailing a PDF proforma and waiting five days for NEFT, reps (or Sei) drop a GST-calculated Razorpay link into the WhatsApp chat while intent is highest.
The Supersei Playbook: Run both official API numbers and QR-linked numbers inside Supersei WhatsApp CRM alongside Payment Links.

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